As predicted, the exhibit featuring the wedding dress of the Duchess of Cambridge smashed previous attendance and revenue records for Buckingham Palace’s summer opening.
After welcoming a record number of visitors by early September, Buckingham Palace projected final attendance would be approximately 354,000 visitors who would have spent £8 million by the time the exhibit closed in early October.
The final results were tallied this week, with more than 600,000 visitors paying £17.50 each to view the dress and accompanying exhibits, breaking the previous record set in 1994 with 420,000 visitors. Public demand was so high that the Palace’s 19 staterooms and the wedding exhibit were kept open two weeks longer than a regular year.
Combining ticket sales and gift shop receipts, visitors spent a whopping £10 million that will be divided between the Royal Collection, who will use the fund to maintain the royal palaces and their contents, and to William and Kate’s wedding charity.